Icebreaker: Conveying purpose through stories, staff and stores – Inside Retail NZ

Icebreaker: Conveying purpose through stories, staff and stores – Inside Retail

This is the second article in a two-part series about Icebreaker’s pivot to being a purpose-led business. Click here to read the first part about how the retailer sees purpose and profit as creating a positive feedback loop. Part two is about the latest developments in the retailer’s purpose-led strategy.

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